Brend

November 2003, discussions at h.arta space
September 2004, discussions and exhibition at KF Arad

We read a text called Art or Brend? written by Henry Flynt in 1968. The text is about an utopia alternative to art, alternative that consists in the simple things you do for the mere pleasure they cause you, things that you don’t usually pay much attention to and that you don’t value especially. These things which can be anything (fluffy pajamas or watching out the window or…anything) are called in the text "your brend”. We found it interesting and useful to organize meetings and discussions using the brend as a starting point, as a pretext. We chose it as a reason for meetings because we feel that we need to relate to art in a less pretentious and rigid way and to have a simpler and more authentic attitude towards what we can do as artists. So we asked our friends and collaborators what their brend is and for a few days we met at h.arta space and we talk about what we consider to be art and about what could be the best ways to work together.
The brend is of course just a game, but we hope that it could be a starting point for some interesting discussions. We transformed partially the space, trying to make it really comfortable and appropriate to spend more time in it (with big armchairs and colorful walls), while the rest of the space stayed in its rough, industrial state. We have also prepared a book with images and texts in which the participants to the project (students and young artists) explain their brend.

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